How I reached 100K followers on Instagram in under a year

Written By Immy and Indi - February 27 2017


July 21 2017

I want 5000k

July 13 2017

Wow! This is so helpful!
Even though you wrote it in 20 minutes there is so much useful information.
I’m going to give it a try on IG with these tips&tricks :)

Thank you! Bisou x

Heather James Inspiring Mums
June 29 2017

Well done great post and keep shining love your IG so pretty xx

Vineyard Weddings
June 17 2017

Hi Imogen, I loved reading your information as it’s given me some really great tips.
I’ve just started my new page only months ago which is all wedding rated as we host weddings at our stunning vineyard in Margaret River.
I must admit that it does get disappointing when you watch your followers drop one day the rise again the next, & I believe my posts are always real & beautiful showcasing previous couples that have married. I will keep pushing forward & learn from your experience to hopefully boost our presence in the community ???

June 16 2017

Thank you Imogen for your generosity in sharing how you achieved your large following. Your point regarding crediting really resonated with me (when l originally came across this blog) and speaks highly of your integrity. So much so that l also credit the account that l found the photo on as well as the actual creator (including quotes)!! Your points were a big help when l started my account – thank you. I still need to work on consistency of posting though!! xx

Clare Bowen
June 08 2017

Wow! So helpful thank you for sharing your insights.
I’m watching my followers slowly creep up.
I am a landscape oil painter.
I am going to apply what you’ve said to my instagram and see what happens.
Your IG page looks so fresh I can see why you’ve done so well!
Clare :-)

June 02 2017

Great insight. Your post have really given me a lot of answers that I had as a newbee. That fact that you’ve written this is 20minutes is mesmerizing. There is one question that is constantly lingering in my mind. How much money can I make if I get 100k followers?
May 30 2017

Thanks for the advice… Please follow @29_11craft and we will follow you back.

American Country Club
May 12 2017

Our account @americancountryclub
has gotten 7k in a year. We only post about twice a week.

May 08 2017

i have an instagram account that has 18.2k, go drop a follow if you are viewing this! @comedymemefeed

April 27 2017

Please follow me guys

Lina Gillespie
April 01 2017

Thanks so much for your sharing nature Imogen. I hope Ive given you the credit when Ive reposted your images. They are amazing!

February 27 2017


Louise Beaton
October 04 2016

Thanks for these tips, they are very helpful.
I am starting up my own small bedding business and have found you advise very useful.

Dawn- aselizaslept
April 25 2016

Such fabulous advice, you myth busted a few really important points for me here and thank you so much for including me up there xxxx I’m loving watching your account blossom and grow its so good

Trude Fjellstad
April 18 2016

Just discovered your blog – and I LOVE it! I`ve followed you on IG for quite some time now, and I`m so greatful you`ve shared my pics so many times (@frufjellstad). I love your IG-account, and no wonder you have reached so many followers in such a short amount of time. Great tips! Have a wonderful day :-) Love from Norway :-)

Kerri Shipp
March 02 2016

I think you’ve hit the nail on the head Imogen, and your post is a great reminder to those (like me!) that have been a bit haphazard with my insta efforts. I started out with a blog, just posting about things I like, inspo pics and the like, and then, almost as an aside, I added some of my artwork. From there I was picked up by none other than Martha Stewart herself, and my work was featured in her magazine. The best part was there was no grand plan, no marketing strategy, just posting what I genuinely liked and sharing my enthusiasm. Great post and great to see Aussie businesses crushing it by posting great content, and not going down the murky, fake follower route that so many others have. Don’t know how I haven’t found you before now, but I’m definitely your newest fan :)

February 26 2016

I am a BIG fan of your work! I loved reading your tips! Something I will definitely take forward for my own page! Thanks for sharing your wisdom! Megan x

January 29 2016

Beautifully said Zed, I certainly have tried to promote other accounts to share with my followers all the other amazing pages that are out their to follow: a lot of those pages are small Australasian businesses.

I personally don’t think there is any shame in being an Inspiration account as long as you are crediting others as you say – it takes a very special talent to have all your own original work filling your feed, those are the accounts of the really creative stylists and bloggers that I so admire – thanks for sharing :-)

The Workspace Stylist
January 29 2016

Great tips Imogen….I don’t have too much to add except for a comment regarding Inspo Accounts and some Designers attitudes towards them. I for one in the past would get really upset at opinions that you are just an “Inspo Account” and that is why you have a big following etc…I for one know how much time and effort it takes to research into crediting the correct owner of that image when we post even if it’s just an Inspo Acount. It should also be noted that because of “Inspo Accounts” like yourself….other much smaller accounts have been able to gain a great following every time you regram them, in this case it is such a win win situation and a great positive outcome is the ability of bigger accounts like yourself being able to help smaller accounts and Designers. The bottom line I’ve learned is not to be ashamed of being an Inspo Account as so many Instagrammers can benefit from a larger Account and their regrams.

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