Hello, and welcome to Immy + Indi.

My name is Imogen and I'm from Melbourne, living in a 100 year old Californian bungalow with my fiancé and our Labradoodle Indi.

After feeling uninspired and rather deflated with my previous career as a commercial property lawyer, I made an incredibly out of character move, to take a risk and pursue my passion for interior design and homewares.  In saying that, it was only after I had started an Instagram account in March 2015 in which I quickly gathered a rather substantial following in a relatively short amount of time (read more here on how I gained over 100K followers in under 1 year) I started to believe that perhaps I could start a business in the homewares industry.

The Immy and Indi online store launched in July 2015 and since then I have been absolutely blown away with the support I have received.  In July 2019, I was thrilled to open my store in Brunswick East, Victoria.

I am a huge believer in shopping small and supporting local artists and creatives and I am a proud stockist of many local Australian brands.

Thank you so much for visiting and support my small business and happy shopping!

Immy and Indi