Hello, and welcome to Immy + Indi.

My name is Imogen and I live in Melbourne, Australia. I'm originally from Christchurch, New Zealand, but I now live just north of the Melbourne CBD in a 100 year old Californian bungalow with my fiancé and our Labradoodle puppy Indi.

After feeling uninspired and rather deflated with my previous career as a commercial property lawyer, I made an incredibly out of character move, to take a risk and pursue my passion for interior design and homewares.  In saying that, it was only after I had started an Instagram account in March 2015 in which I quickly gathered a rather substantial following in a relatively short amount of time (read more here on how I gained over 100K followers in under 1 year) that I decided to stop listening to my head, and start believing in myself that I could start a business in the homewares industry.

The Immy and Indi online store launched on 29 July 2015 and since then I have been absolutely blown away with the support I have received.

I am a huge believer in shopping small and supporting local artists and creatives and I am a proud stockist of a number of Australian (and International) brands.

Lots of love,

Imogen (Immy) and Indi